A brief history

Sterling Auxiliaries Pvt. Ltd. was formed in  1984, and acquired in 2000 by Goenka Family; who are also manufacturer  of  Electroplating Chemicals by named “Artek  Surfin Chemicals Ltd”. Sterling grew and Started export sales in 2000.

Sterling is a privately owned company, with a solid growth path and excellent cashflow. Currently 60% of sales is now export.

Today “Sterling” has established a strong domestic & international presence as one of the preferred supplier of APEO free Surfactants , Ethylene & Propylene Oxide Condensates , EO-PO Block Co-Polymers, Alkanol Amines & derivatives , P.E.G’s , Glycol Ethers , Phosphated Esters , Antioxidants , Speciality Chemicals , etc.

We are catering to renowned list of customers in domestic & International market. We have achieved customer satisfaction with quality products , good business practices & a reliable supplier with strict adherence to quality & scheduled deliveries.

Quick Facts

Countries we export
million USD sales in 2015

Corporate Policy

“Our Goal is to continually improvement of products , processes & services in order to ensure economic success , customer satisfaction & corporate responsibility”

At STERLING, we share a common objective : be ethical , honest , transparent and trust worthy to one and all.

Purpose of the modelling corporate policy is to establish and maintain high standards of ethical behaviour and professional conduct that must be followed by STERLING management, employees, interns, consultants, contractors and temporary workers, when interacting with each other, with clients or with counter parties and any other third parties related to our business.

Following principles are essential to promote a long-term success of our business globally. These Principals will help us to deliver sustainable value to our partners, clients & to preserve STERLING’S image and reputation.

Core Values

Our mission is to serve clients in an innovative, cost-effective and transparent manner.


Our Global presence enables us to better explore the business opportunities arising in different regions and asset classes.

We are guided by the highest ethical standards and adopt strict compliance rules. we adhere to accurate financial discipline and risk management processes.

We are built on a partnership model and a flat management structure, nurturing a culture of teamwork, entrepreneurship and meritocracy . This allows us to attract, retain and motivate highly-talented professionals.

We focus on building long-term relationships with clients, and aim to excel in any macroeconomic environment, delivering superior risk-adjusted returns across a diverse range of products and ventures.


ISO 9001:2008 UKAS

ISO 9001:2008,ISO 14001:2004 & BS OHSAS 18001:2007

ISO 9001:2008 NABCB

ISO 9001:2008,ISO 14001:2004 & BS OHSAS 18001:2007